Elegant Abstract Floral Logo

Get Started

ABBY

ZUFELT

ABBY

ZUFELT

Professor. Podcaster. Marketer.

Hi, I’m Abby! A digital marketing professor and ​award-winning podcast host dedicated to ​empowering young professionals.

ABOUT

With nearly a decade of experience, I'm a seasoned digital ​marketer, professor, podcast host, and public speaker ​dedicated to empowering young professionals.


I’ve worked both in-house and agency with brands like ​Arizona PBS, the Myers Briggs Company, Taste Nirvana ​Coconut Water, and more.


Now, as a professor at Arizona State University, I leverage ​my past industry expertise to teach a capstone digital ​marketing course where my students gain experience in ​social media management, digital advertising, SEO and ​performance analytics for real clients.

In addition to my role in academia, I'm the host of the ​award-winning career podcast Working Girl Talk, where I ​explore topics related to workplace achievement and ​personal development.


My goal is to provide actionable advice to my listeners ​worldwide, inspiring them to cultivate confidence and ​excitement in their careers.


I hold a Master’s Degree in Film and Media Studies and ​Bachelor’s Degree in Journalism and Mass Communication, ​both from Arizona State University (#ForksUp!).

IMPACT

Board Member

We Make Noise

A non-profit organization working to advance global gender ​equity in the music industry.

Member

ASU Women in Philanthropy

A philanthropic program that pools resources to fund ​research and scholarship across Arizona State University.

Community en​gagement

Past speaker at Girls Mentorship Summer Camp, National ​Charity League, and Phoenix Public Library’s StartUp PHX ​series,​ and mentor to young professionals.

SPEAKING

Want Abby to lead a keynote, guest on a ​podcast, or speak on a panel?


She can speak to a variety of topics ​including: training new marketers, ​navigating career uncertainty, being a ​leader at any age & any stage, personal ​branding, current marketing news, the ​intersection of brand marketing and ​culture, entrepreneurship, and beyond.

Past speaking engagements:

  • Create & Cultivate
  • FIDM
  • Phoenix Women’s Commission
  • PodFest Global
  • ASU American Marketing Association
  • ASU Women Business Leaders of America

WORKING​GIRL TALK

Top Episodes

  • Guiltlessly Going After Your Dreams & Launching ​a Vegan Food Brand with Shayne Hindes


  • The Battle Against Burn Out


  • Feel Confident Asking For a Raise TODAY


  • Get UNSTUCK in Your Career with Lia Garvin


PRAISE

  • Top 2.5% of podcasts ​globally


  • Signal Award winner ​2022 - Self-Help/Self-​Improvement

@abbyzufelt

@workinggirltalk

FOLLOW ALONG

Step into my world—a blend of marketing ​musings, my entrepreneurial pursuit, travels, and ​movie reviews.

Icon Social Media