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ABBY
ZUFELT
ABBY
ZUFELT
Professor. Podcaster. Marketer.
Hi, I’m Abby! A digital marketing professor and award-winning podcast host dedicated to empowering young professionals.
ABOUT
With nearly a decade of experience, I'm a seasoned digital marketer, professor, podcast host, and public speaker dedicated to empowering young professionals.
I’ve worked both in-house and agency with brands like Arizona PBS, the Myers Briggs Company, Taste Nirvana Coconut Water, and more.
Now, as a professor at Arizona State University, I leverage my past industry expertise to teach a capstone digital marketing course where my students gain experience in social media management, digital advertising, SEO and performance analytics for real clients.
In addition to my role in academia, I'm the host of the award-winning career podcast Working Girl Talk, where I explore topics related to workplace achievement and personal development.
My goal is to provide actionable advice to my listeners worldwide, inspiring them to cultivate confidence and excitement in their careers.
I hold a Master’s Degree in Film and Media Studies and Bachelor’s Degree in Journalism and Mass Communication, both from Arizona State University (#ForksUp!).
IMPACT
Board Member
We Make Noise
A non-profit organization working to advance global gender equity in the music industry.
Member
ASU Women in Philanthropy
A philanthropic program that pools resources to fund research and scholarship across Arizona State University.
Community engagement
Past speaker at Girls Mentorship Summer Camp, National Charity League, and Phoenix Public Library’s StartUp PHX series, and mentor to young professionals.
SPEAKING
Want Abby to lead a keynote, guest on a podcast, or speak on a panel?
She can speak to a variety of topics including: training new marketers, navigating career uncertainty, being a leader at any age & any stage, personal branding, current marketing news, the intersection of brand marketing and culture, entrepreneurship, and beyond.
Past speaking engagements:
WORKINGGIRL TALK
Top Episodes
PRAISE